When it comes to maintaining friendships, teens don't text. Snapchat is the most popular platform among teenagers. One of the ways that Snapchat keeps its users engaged is by assigning each conversation a Snapstreak. When your Snapstreak starts, a fire emoji shows up next to the number, and other emojis are added based on the length of the conversation. And when it's about to end, Snapchat warns you with an hourglass emoji. If you're friends with someone, you want that reflected in a high Snapstreak.
Post Digital Network
Experts say Snapstreaks can create a concerning hierarchy of friendships.
One teen's Snap streaks. Instagram likes are great, hearts on Messages are fine, but the one metric by which many teens live and die is the snap streak. A Snapchat streak is when you send direct snaps back and forth with a friend for several consecutive days. The longer you go without breaking the chain of communication, the longer your streak is.
Streaks are proof of friendship
Snap Talk is a safe space for Snapchat enthusiasts young and old. Not, like, super old, though. Don't be weird. Do you know what they're doing on the app, though? There's a new Snapchat trend going around called streaking.
These daily direct snaps are sent between friends for weeks, months and even years at a time. Some teens even wake up early to maintain these virtual connections. Sean Kelly knows the power of a Snapstreak.